Advertising Rates

Open Rate...	per comumn inch $4.50
Rateholder Ad... Runs 13 times w/o change	per inch $3.00
Inserts...	$160.00
National Rate...	per agate line $.28
Color Rates...	1 color & 1 black $130.00 Full Color $200.00
Legal Ads...	per inch $4.50
Business Classified...	per line $1.80 minimum $3.60
Personal Classified...	per word $.15 minimum $1.95
Card of Thanks...	per line $.50 minimum $2.00

Mechanical Specifications

The Record is published in Broadsheet format. Each page is 6 columns wide by 21.5 inches in depth. Column width is 11 picas, with 1 pica between columns. Display ads over 19 inches in depth will be billed at full column legnth.

1 column:	11 picas, 2 points;	134 points;	1 7/8 inches
2 column:	23 picas 2 points;	278 points;	3 7/8 inches
3 column:	35 picas, 1 points;	421 points;	5 7/8 inches
4 column:	46 picas 10 points;	562 points;	7 7/8 inches
5 column:	58 picas, 9 points;	705 points;	9 7/8 inches
6 column:	70 picas 9 points;	849 points;	11 7/8 inches